Ansuz – not just another audio cable!

In Nordic mythology Ansuz is the rune associated with the Nordic god Odin which translates into “communication through the god of wind”. It tells a story about wisdom, clarity and truth, all capacities that underlines our audio cable philosophy of limiting negative effects to a degree where it is either removed or no longer hearable.

Every material used in audio resonates and imprints its own sonic footprint on the sound we hear – audio cables included. They are affected by interference from various sources such as airborne noise, disturbances from the mains and mechanically unstable surroundings, all of which significantly limit the performance.

Many of these issues are beyond our control and in most cases can’t be fully eliminated. However, in our quest to create the optimum sonic experience, we went to extreme and unorthodox methods to invent technologies that effectively bypass these issues to raise the sound quality to even higher standards.

Experimenting with different materials and their properties is mandatory on our road towards new discoveries and performance leaps. It involves thousands of attempts, of which most, unfortunately, are dead ends, but we firmly believe that this approach is worth the effort. The Ansuz 3. generation cables proofs that when we combine skills, experience, courage and hard work we are able to create small audible miracles.

Ansuz 3. Gen. cables

One of the most significant changes is that we no longer make us of aluminium in our cables. Aluminium is popular mainly because it is affordable and easy to work with. But due to its brittle and artificial tone as well as the hysteresis effects it causes, it is in no way a suitable material for audio equipment. That is probably why there aren’t any musical instruments made of aluminium…….

Stepping away from using one of the most cherished materials in the audio industry is a radical move, but when pursuing impeccable sound quality, it was necessary. Cables are often overlooked and considered unimportant, but we cannot stress enough that high-quality audio cables are essential for maintaining high-level resonance control as they are prone to micro-vibrations just as any other audio product. Aluminium reinforces these oscillations. So it was a question of either suppress them afterwards and effectively lower the noise floor in a signal carrier, or simply just not use a material that’s inherently sub-optimal for the task.

Replacing Aluminium

We went for the latter, meaning that all aluminium connector housings in our cables have been replaced with stainless steel, copper and titanium counterparts, applied respectively for our entry-level (X3 and P3), mid-tiered (A3, C3 and D3) and top-of-the-line (D-TC3, D-TC Supreme and D-TC Gold Signature) series. This change significantly improves the performance across the roster and marks the third generation of Ansuz cables.

In short, we have removed the causes, not just its symptoms.